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Wandering Fox was born from a very real journey
A journey of self-discovery, motherhood, and the need for a little more control over my beauty routine.
I’m Suzanne, a mother of four young children, and my life is a whirlwind of activity. One day, while picking up my two oldest at school, I looked down and realized I was wearing pajamas, hadn’t brushed my hair, and may have had lunch remnants from the twins on my shirt. It hit me hard: I hadn’t been giving myself the time for self-care that I truly needed. Just because I’m a mom doesn’t mean I should stop caring for myself.
That moment sparked a commitment to self-care—not just for my sake but as a lesson for my daughters. I wanted them to know they deserve to look after themselves just as much as anyone else. When I got home, I took the longest shower and promised myself to prioritize my well-being.
In my quest for self-care, I turned to brows and lashes. I often felt anxious about visiting salons, dreading the pain and questioning why brow technicians seemed to leave with full, bold brows while I walked out with thin, lackluster results. Why was I trusting a stranger when I knew I could learn these skills myself?
This realization led to the creation of Wandering Fox. Our mission is to empower women to achieve professional results from the comfort of their own homes. Our flagship product, the 4-in-1 Lash and Brow Kit, is designed to simplify beauty routines, allowing women to lift, laminate, tint, and enhance their lashes and brows without the hassle of a salon visit.
I’m Suzanne, a mother of four young children, and my life is a whirlwind of activity. One day, while picking up my two oldest at school, I looked down and realized I was wearing pajamas, hadn’t brushed my hair, and may have had lunch remnants from the twins on my shirt. It hit me hard: I hadn’t been giving myself the time for self-care that I truly needed. Just because I’m a mom doesn’t mean I should stop caring for myself.
That moment sparked a commitment to self-care—not just for my sake but as a lesson for my daughters. I wanted them to know they deserve to look after themselves just as much as anyone else. When I got home, I took the longest shower and promised myself to prioritize my well-being.
In my quest for self-care, I turned to brows and lashes. I often felt anxious about visiting salons, dreading the pain and questioning why brow technicians seemed to leave with full, bold brows while I walked out with thin, lackluster results. Why was I trusting a stranger when I knew I could learn these skills myself?
This realization led to the creation of Wandering Fox. Our mission is to empower women to achieve professional results from the comfort of their own homes. Our flagship product, the 4-in-1 Lash and Brow Kit, is designed to simplify beauty routines, allowing women to lift, laminate, tint, and enhance their lashes and brows without the hassle of a salon visit.
OUR VISION
At Wandering Fox, our vision is to redefine beauty for every woman. We want to empower you to take control of your beauty routine, offering accessible, effective solutions that enhance your self-care experience. Our goal is to transform beauty from a chore into a celebration of individuality.
OUR MISSION
Our mission is to provide high-quality, at-home beauty solutions that save you time and money without compromising on results. We prioritize using nourishing ingredients and sustainable practices, ensuring our products are good for you and the planet. Through education and community support, we aim to empower our customers to embrace their beauty journey confidently.
At Wandering Fox, we’re more than a beauty brand; we’re a community of women redefining self-care on our own terms. Thank you for being part of our adventure!